CD Conventions....

Hi everyone,

Considering that I am going to be creating a CD Package I decided to look into general conventions in order to help me through the process.

Here are some conventions of a CD Package:

Convention of front covers:

• Simplistic colour scheme
• A simplistic design
• Few or no characters
• Use of a different colour for the band name compared to the name of the artist
• Hidden meanings
• Bold and simple fonts for the artist name
• Similar or entirely different font for the album title
• Age restriction if necessary - due to regualtions
• Close-ups or mid-shots of the artist - brings focus on them
• Direct address – artist looking straight at the camera
• Indirect address makes the artist look rebellious, disconnected or mysterious
• Font representing genre of music, e.g. sharped edged font connotes the genre of rock
• Specific logo of artist lets them stand out more

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Coventions of back covers:

• Name of the artist at the top
• Name of album beneath the artists name
• List of song titles which are usually are centred
• Barcode in the bottom right hand corner
• Name of record company
• Copyright and who owns the copyrighted material
• Who the album had been distributed by

Conventions of inner:

• Colour scheme that is the same as the rest of the album
• Blank, plain backgrounds
• No characters, i.e. from music videos
• 'Thank You's' from the artist
• Producers and everyone involved within the production of the album
• A few images of the artist
• A centred page or inserted poster of the artist
• Song lyrics of the songs on the album

Conventions of spines:

• Name or logo of the record company
• Name of artist
• Name of album
• Use simplistic fonts and make it a continuous font throughout your packaging

When making my CD Package I will consider these convention throughout, I might even challenge them in order to come up with something different and unique in order to make my CD Package stand out more to the viewer/consumer.

Hope you enjoyed reading!

See you soon!

I