Focus Group....

Hi everyone,

Today I have chosen to do a focus group with my class in order to get responses to my ideas for my music video. This class chosen are a suitable age at 17-18 year olds, which is the middle of my target audience age expected for my chosen genre (13 - 24 year olds). Therefore, the feedback received will be even more relevant when considering the concepts for my music video.

Also, to add further interest within the focus group, it will be filmed on a 360 degree camera, so all of the reactions from each individual can be easily and accurately filmed.

These are the questions that I asked:

• What do you think of my idea, and why?

• What do you like about my ideas, and what idea do you think is the most interesting aspect from my pitch?

• Do you think that my audience of ages 13 - 24 year olds, is correct for my music video ideas and for the song choice? Why?

• You are all within my age category of 13 - 24 year olds, from what you have heard and read today, would you have expected this context to be included within an Indie Pop music video that you would watch? If so what specific features from my ideas make this?

• Do you agree or disagree with my idea of keeping the music video more performance based, and why do you think that?

• Do you like the idea that I am only using one actor to interpret the artist within my music video, or do you think this limits my potential opportunities with my music video in regards to my song choice? Why?

• What rating out of 10 would you give my idea? (1 being poor and 10 being great)

• Would you be interested in watching this music video once it's completed?

• Do you have any questions in regards to the concept?

Soon I will post the 360 degree music video.

After my music video is completed I will then ask the focus group similar questions again, to see if it reach their expectations and if it is suitable for my chosen age category, in regards to their interests, wants and desires of a music video.

Hope you enjoyed reading!

See you soon!