Sunday, 2 October 2016

BORNS - 'Seeing Stars' - Music Video Written Pitch....

Hi everyone,

This is my music video pitch for Borns - 'Seeing Stars':










Music Video
Borns ‘Seeing Stars’

Borns is part of Interscope Records, and his song ‘Seeing Stars’ is the song that I will be creating a music video for. The song genre is Indie Pop, which the artist already has an acoustic music video for, but by also creating one for the main audio, I think that this will give the song a fun and entertaining visual setting. Smarts Productions aim is to give the song an overall creative and lively feel, providing the audience with further insights of what the song means.


Smarts Productions is a trusted company that provides a creative flair, can deliver a strong product, and will produce the work to the highest of its ability. Also, Smarts Productions is very good at keeping on track with schedules and meeting deadlines, and would make a great production company to make this music video. We are already experienced in this area, and have produced music videos for the artist Phillip Phillips and his songs: ‘Gone Gone Gone’ and ‘Home’.


We have many exciting ideas for the music video to include, which will resemble Borns’ interests. We will achieve this by creating features like, incorporating lyrics with visuals, nature and being outside - which we know are some of the features included within his previous music videos.


These are our initial ideas to include in the music video:





  • A relationship with lyrics and visuals.
  • Various locations, switching from different shots of the outside landscape, including close-ups of the artist.
  • Cut different shots to the beat of the song, making the music video visually look as lively as the song itself.
  • Include fireworks, which will emphasise the idea of ‘Stars’ within the song.
  • The main focus will be on the artist, as they will be the only character involved in the music video, giving them full attention. Also, by incorporating the artist within their own music video makes it more personal for the artist to experience, because they are further interacting with their song.


  • The overall aim for the music video is for it to feel fun, joyful and exciting, whilst being aesthetically pleasing. Also, bringing a new meaning and interpretation to the song than what the acoustic version demonstrates. The music video will do this by including an elated atmosphere through using various different locations, overall elevating this feeling well. Therefore, attracting the social demographic of teenagers, as the music video will be intriguing and exciting to watch.

    Hope you enjoyed reading!

    See you soon!

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