Question 2 Evaluation ....

Hi everyone,

Here is my response to my Evaluation Question 2: How effective is the combination of your main product and ancillary texts?




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Question 3 Evaluation....

Hi everyone,

Here is my response to Evaluation Question 3: What have you learned from your audience feedback?




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Question 4 Evaluation....

Hi everyone,

Here is my response for my Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?


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Teaser Video....

Hi everyone,

Here is my teaser trailer for my music video 'Seeing Stars' - I hope you like it!

BORNS 'Seeing Stars' Teaser Trailer:



I did my teaser a fast teaser incorporating everything into it as I wanted to matched the tempo of the song. Also, I got inspired by the upcoming film 'Kingsman: The Golden Circle' teaser trailer which has been recently released: 



This trailer allows key flashes of the upcoming film - which is what I wanted to do for my music video considering that there are a lot of fast edited cut to various scenes and I wanted to incorporate a little snippet from almost every scene - giving the viewers a breath of mise-en-scene to consider.

I have further included some shots where graphics can be seen, specifically with the graphics of the artists and the stars at the end, representing the songs title. By showing these shots with the graphics as a whole, shows the viewer the music videos creativity, thus making them intrigued and excited to watch the full music video when released.

I also have used the beginning of the songs audio so that the footage would easily work on top without the need for lip syncing. Also, by the trailer including the beginning of the actual audio of the song ultimately invites the listener in wanting to here more as it gives them a sense of the main beat and vibe of the song and genre.


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Lyric Video....

Hi everyone,

Here is my final lyric video:

Within my lyric video I have decided to use the firework footage that I have already previously filmed, to which I am no longer including it within my main music video. This is because the contrast of the urban and rural scenes did not work with the firework footage, also there where complications with the green screen when wanting varied shots. However, the fireworks within the lyric video makes a great background for the lyrics, with the star sparkler being constant throughout with the intended purpose to link in with title of the song 'Seeing Stars'.

I have further included overlays of fireworks at the beginning beat of the song, to help exaggerate the visuals and the beginning of the song. Also, I have included overlays of fireworks contrasting with the main lyrics of the song, with Comet fireworks being overlaid over the lyrics: 'You've got me seeing stars' - almost acting like shooting stars. This emphasises these lyrics - drawing attention to it through visuals.

I have further used a larger firework to overlay the lyric: 'Brighter than ever' - again emphasises this specific lyric to the viewer. As a result, I am still linking to Andrew Goodwin Conventions and the idea of linking lyrics to visuals. This is because the word 'Brighter' overlaid with a larger and more vivid in colour which is lighter firework, thus portraying the connotations of the word through visuals.

I have also repeated this same combination of both the Comet fireworks and the larger firework throughout these specific lyrics within the song. However, I did change the colour of each segment of these fireworks through the use of colour correction in order to add more colour to the video and it makes it more versatile and visually appealing. Also, I did this to stick with the happy and fun theme I am going for with my overall package of the song and the artist - and the change in colours allows this to happen.

Overall, I think that the simplicity of it works well and doesn't take away from the main music video, as it is something entirely different. I have taken this idea from influences from The Chainsmokers lyric videos in comparison to their main music videos of the same song. This almost allows the two videos to stand separately and to be seen as individuals. Therefore, when the music video is released after the lyric video, it should be seen as more of a surprise and intriguing, as the audience is not expecting the huge change.

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Lyric Video Idea....

Hi everyone,

For my lyric video I will be including my fireworks from the footage that I previously filmed in November, with the initial hope to include it within my main music video. However, through early editing processes I have discovered that the contrast of it, along with the urban and rural settings, doesn't really fit well with the music video and instead felt like it was blocked on. On the other hand, the lyric video still allows me to use this footage and make it still relevant within the concept of 'Seeing Stars' relating back to my original ideas within my pitch.

I have also used a star-shaped sparkler, which will be the main and constant footage throughout my lyric video in order to keep the simplicity aspect which I want to go for so that the viewer focuses on the lyrics more. This will also make it contrast well from my main music video intentions - making them stand separately as well as together with the intertextual references of the 'Stars' involved in both video (within my music video from the star graphics, and within the star-shaped sparkler for my lyric video).

I will be also including more fireworks to coincide with the songs change in tempo and to link in with particular lyrics, for example the lyrics:'Brighter than ever', I will include an overlay over the star sparkler of a large firework symbolising this lyric to make it more prominent to the viewer.

I also plan to change the colour of the fireworks throughout by using colour correction techniques in order to make the music video more fun and to link in further with the youthful and summer vibe, with bright colours representing this.

Star Sparkler:

The lyric video will be coming soon!



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Lyric Video Analysis....

Hi everyone,

Today I decided to do a lyric video analysis, as I am hoping to do a lyric video as part as my package alongside my main music video.

I have researched and I am inspired by these lyric videos - here is my analysis:


The Chainsmokers - 'Closer' Lyric Video:



Within this lyric video it is clear that the song is a 'summer' song, with the beat and vibe complimenting the mise-en-scene well. This video takes the idea of love and transforms it into a visionary aspect of summer paradise and fantasy. Therefore, even though the artists are not included within the lyric video, it still forms the idea of the song being out of reach and extraordinary for the viewer, but the concept of love is something ordinary for the viewer to relate to - linking to Richard Dyer's Star Theory. The concept of the music video could also relate to the idea to show love as some sort of fantasy, or when you are in love, life becomes a paradise. 

The colour contrast within this lyric video is very bright connoting happy vibes - linking to the genre of the song being dance/electronic and the time of release being summer. Therefore, considering that my song also connotes a summer vibe I would like to include the same sunny settings created through the use of colour. However, this is particularity a problem with my main music video as it includes a lot of outside shots, and considering that the filming time is through the winter period this may be unlikely and I will have to colour correct immensely in order to get a similar effect. However, when looking at my lyric video, ideas that I am considering are to include fireworks and making it simplistic and not over complicated, which is in contrast to my music video which will include fast paced cuts. Therefore, colour correction within my lyric video should not be a problem to make the setting more like a fantasy and instead colour correction might only be used to help change the colour of fireworks if necessary. 


The Chainsmokers - 'Closer' Music Video:



Here it is clear that the music video is completely different in comparison to the original lyric video. Firstly, it is noticeable that the artists are present within the main music video, linking to Andrew Goodwin's conventions 'The Demands of the Record Label'. The narrative of the two videos are different, as the lyric video is more of a paradise and fantasy with two people in love, whereas the music video takes a more realistic approach to the idea of being love where they are driving each other apart. This is probably because their are no restrictions to the video content as lyrics are no longer a problem therefore focuses more on the artist and the story, also lip syncing is introduced making the artist to have a connection with their song.

Within this music video the colour correction adds a very dark and mysterious tone, reflecting upon a more tragic love story which is being portrayed. However, there are some implications of still including that summer vibe through the use of pool shots - therefore linking back to the lyric video within the sense.

The music video itself connotes more of a narrative ultimately dividing both music videos. Even though my music video is more performance based my videos will still be seen as individual as my lyric video will be including fireworks, as I want to heavily reflect upon the 'Seeing Stars' concept more. Whereas, my music video will include the artist, which I think is important as it allows the artist to stay connected with their song, and shows the audience who the artist is - linking to The Chainsmokers 'Closer' music video.


Ed Sheeran - 'Shape of You' Lyric Video:


This music video is graphically visual - with the same concept repeating itself particularly surrounding the chorus of the song. The graphics add a unique sense of visuals and link in with the lyrics of the song well, giving the audiences a good guide to follow. I am going to include graphics within my main music video, in order to keep the audience engaged within the lyrics as well as the visuals like this lyric video does.

The lyrics within this lyric video are entwined throughout the graphics/drawing of the video, incorporating them further within the lyrics and visuals aspect (linking to Andrew Goodwin 'Linking lyrics with visuals'). Even though this would be interesting and great to put into my own lyric video and it would work well with my chosen song, I think by including the use of subtle fireworks focuses the viewer onto the lyrics more, but I will accentuate certain sections of my songs lyrics by including more fireworks when necessary, for example within the lyrics: 'You've got me seeing stars' I will include an overlay of more fireworks to represent this further.


Ed Sheeran - 'Shape of You' Music Video:



In contrast to the lyric video, the music video is entirely different, taking a different spin on the songs connotations of a sexual meaning and instead portrays a sporty approach within the music video. This implies a much more family friendly vibe, as Ed Sheeran has really an open audience. Therefore, is not taking the music video down a provocative route to which the song can be portrayed as. My music video is aimed towards a 13 - 24 year age group, therefore I would like to keep my lyric video within the same bracket, therefore I think that the fireworks adds a fun and youthful vibe to the lyric video, which I am thinking of including within my lyric video.

This music video also includes humour towards the end, which I would like to include within my main music video to add amusement throughout referring to the fun vibes of my song. However, I would like to include this humour throughout the video to make it funnier and more intriguing for the viewer, as my music video will be performance based - making the humour an important feature.


I will be discussing my lyric video ideas soon.


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