Influenced by Andrew Goodwin....

Hi everyone,


From looking into Andrew Goodwin's Conventions, it has influenced me when considering my music video, thus I will be highly considering these points when producing my own music video:




Hope you enjoyed reading!

See you soon! 

Audience Feedback 360 Video....

Hi everyone,

Today I composed a focus group of the age category of people I am aiming my music video towards being 13-24 year olds. This feedback allowed me to question my idea for positive and negative aspects and look for ways of improvement:



Hope you enjoyed watching!

See you soon!

Focus Group....

Hi everyone,

Today I have chosen to do a focus group with my class in order to get responses to my ideas for my music video. This class chosen are a suitable age at 17-18 year olds, which is the middle of my target audience age expected for my chosen genre (13 - 24 year olds). Therefore, the feedback received will be even more relevant when considering the concepts for my music video.

Also, to add further interest within the focus group, it will be filmed on a 360 degree camera, so all of the reactions from each individual can be easily and accurately filmed.

These are the questions that I asked:

• What do you think of my idea, and why?

• What do you like about my ideas, and what idea do you think is the most interesting aspect from my pitch?

• Do you think that my audience of ages 13 - 24 year olds, is correct for my music video ideas and for the song choice? Why?

• You are all within my age category of 13 - 24 year olds, from what you have heard and read today, would you have expected this context to be included within an Indie Pop music video that you would watch? If so what specific features from my ideas make this?

• Do you agree or disagree with my idea of keeping the music video more performance based, and why do you think that?

• Do you like the idea that I am only using one actor to interpret the artist within my music video, or do you think this limits my potential opportunities with my music video in regards to my song choice? Why?

• What rating out of 10 would you give my idea? (1 being poor and 10 being great)

• Would you be interested in watching this music video once it's completed?

• Do you have any questions in regards to the concept?

Soon I will post the 360 degree music video.

After my music video is completed I will then ask the focus group similar questions again, to see if it reach their expectations and if it is suitable for my chosen age category, in regards to their interests, wants and desires of a music video.

Hope you enjoyed reading!

See you soon!

Audience....

Hi everyone,


In today's post I have fully analysed my target audience and applied my audience aim to many different theorists and overall ideas of what my audience should be in regards to my song choice:





Hope you enjoyed reading!


See you soon!

Bandcamp....

Hi everyone,


I decided to look into Bandcamp which is an online music site and a good promotional base for independent artists to connect with fans and consumers:




Hope you enjoyed reading!


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Research into Music Videos 2....

Hi everyone,

I decided to look further into the concept of music videos and the difference in how the viewer decodes the message in comparison to the producers intended message. This video that I found on YouTube by 'Film Riot' is interesting to see how a professional producer and creator of films and music videos:





I found this useful as it gave me information of what is good to include within a music video and what to avoid. This especially helped me when he was commenting on some mistakes specifically with the story-line, therefore it has given me a further insight to what the audience might find confusing when it comes to the idea and story-lines. Even though, my music video is going to be more performance base, I am still including a link between lyrics and visuals in order for the audience to constantly stay connected between the song and my music video itself.

Hope you enjoyed reading!

See you soon!

Research into Music Videos 1....

Hi everyone,

This is just some information about a music video, that I found interesting to watch and learn about, and I believe that this information will help me with my planning and final production process towards my finished music video:



After watching this YouTube clip I decided to go and watch the music video which I thought was really good and coincided with the genre of the music and the overall story-line to which the initial lyrics of the song entails.

This is the final music video which 'Film Riot' produced:



I think that the post-production editing with colour correction highly improved the overall image of the music video, and is definitely a technique that I will include within my final piece. I have already attempted this within my 1 minute music video, and I like the uplifting difference that it made to the overall look of my piece, especially when generating the visual aspect of the sunset.

Also, it was interesting to know how you can create a larger atmosphere on a budget, for instance lighting the fire created that extra effect and feel of a social gathering. Furthermore, the use of different shots, mostly mid-shots of the crowd allowed it to seem like there where more people than there actually was, which is interesting as the audience receives a completely different perception to what actually was happening in reality. This again proves how music videos link to Blumler and Katz's 'Uses of Gratifications theory' as the audience will watch music videos as a 'Diversion (escapism)' from reality and everyday life, because they find what they are watching more fun and exciting then reality.

Hope you enjoyed reading!

See you soon!