Hi everyone,
After receiving from my peers I decided to look further into other variations of opening up my music. As a result, I came across Shawn Mendes' music video for 'Something Big'.
The beginning of the music video starts with the artist getting out of bed with the score being different and the song, connoting an early dawn as the birds are tweeting. This allows the artist to be more relatable to their audiences, as they are doing ordinary activities - linking too Richard Dyer's Star Theory of being 'ordinary but extraordinary' for the consumer.
When the artist turns on the radio after brushing his teeth is a fun and creative way to start a song in a music video - and I like this concept - therefore I will be definitely including this idea within my music video.
Overall, this opening of the music video allows the audience to ease into it, as the song itself fast and upbeat - therefore, by starting of with a tranquil score of the birds and the everyday morning schedule, leads the audience to a big surprise when the beat starts kicking in and the song begins to play. This surprise is then uplifted by the random, fun and chaotic atmosphere down the street, including an alpaca and a marching band.
I will be definitely using this concept within my music video, as my song is similar with the idea of the instant and intriguing beat at the beginning of the song. Therefore, by having an opening before the song begins playing adds to the suspense and the surprise of the fast paced cuts that I am going to include.
Hope you enjoyed reading!
See you soon!
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